PRIVACY POLICY

Last Updated: July 28, 2025

The Elegance Co. (“The Elegance Co.,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you visit our website, purchase our products, communicate with us, or otherwise use our services.

By accessing or using our website and services, you acknowledge that you have read and understood the practices described in this Privacy Policy.

1. Information We Collect

Depending on how you interact with our website, we may collect the following categories of information:

Information You Provide Directly

We may collect information that you provide when you:

• Create an account;

• Place or attempt to place an order;

• Subscribe to our email or SMS communications;

• Contact our customer support team;

• Submit a review, survey, or other content;

• Participate in a promotion or offer.

This information may include:

• Full name;

• Email address;

• Telephone number;

• Billing and shipping addresses;

• Account login information;

• Order and purchase details;

• Customer service communications;

• Marketing preferences.

Information Collected Automatically

When you visit our website, we and our service providers may automatically collect certain information about your device and browsing activity, including:

• IP address;

• Browser type;

• Device type;

• Operating system;

• Pages viewed;

• Products viewed or added to your cart;

• Referring website;

• Date and time of access;

• General location information;

• Interactions with advertisements and marketing campaigns.

This information may be collected through cookies, pixels, tags, analytics tools, and similar technologies.

2. How We Use Your Information

We may use your personal information to:

• Process, confirm, and deliver your orders;

• Process payments and refunds;

• Communicate with you about your purchases;

• Provide customer support;

• Manage your account;

• Detect, investigate, and prevent fraud or unauthorized transactions;

• Improve our website, products, and customer experience;

• Personalize product recommendations and website content;

• Send promotional emails, offers, product launches, and store updates;

• Measure the effectiveness of our advertising campaigns;

• Maintain the security and functionality of our website;

• Comply with legal, tax, accounting, and regulatory obligations;

• Enforce our policies and protect our legal rights.

3. Payment Information

Payments are processed by independent third-party payment processors.

When you submit your payment information, your card details are transmitted directly to the payment processor responsible for completing the transaction. We do not directly store your complete credit or debit card number or card security code in our systems.

Payment processors maintain their own privacy policies and security practices. We encourage you to review the privacy policy of the payment provider displayed during checkout.

Although we take reasonable steps to work with reputable providers, no payment or data transmission system can be guaranteed to be completely secure.

4. How We Share Personal Information

We may share personal information with third parties that help us operate our business, including:

• E-commerce platform providers;

• Payment processors;

• Shipping carriers and logistics providers;

• Warehousing and fulfillment partners;

• Customer support providers;

• Email and SMS communication providers;

• Website hosting and security providers;

• Analytics providers;

• Advertising and marketing partners;

• Fraud prevention and identity verification providers;

• Professional advisers, such as accountants, attorneys, and consultants.

These providers may access personal information only as necessary to perform services on our behalf or as otherwise permitted by their own privacy policies and applicable law.

We may also disclose information:

• When required by law, court order, or legal process;

• To respond to lawful requests from government authorities;

• To investigate suspected fraud, security incidents, or illegal activity;

• To protect our customers, business, property, or legal rights;

• In connection with a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or part of our business.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to operate our website, remember your preferences, analyze website activity, personalize content, and support advertising.

Cookies may include:

• Essential cookies: Required for functions such as checkout, account access, and website security.

• Analytics cookies: Help us understand how visitors use our website.

• Functional cookies: Remember preferences and improve website features.

• Advertising cookies: Help us provide more relevant advertisements and measure marketing performance.

You may be able to manage cookies through your browser settings or through the cookie preference tools available on our website. Disabling certain cookies may affect website functionality.

6. Advertising and Sale or Sharing of Information

We do not sell personal information in exchange for monetary compensation.

However, we may use advertising, analytics, and social media technologies that involve disclosing certain online identifiers or browsing activity to third parties. Under some U.S. state privacy laws, these activities may be considered “selling,” “sharing,” or the use of personal information for targeted advertising.

Where required by applicable law, you may request to opt out through the privacy preference or “Do Not Sell or Share My Personal Information” option available on our website, or by contacting us using the information provided below.

Where legally required and technically supported, we may also process recognized browser-based privacy preference signals.

7. Email and Marketing Communications

We may use your email address to:

• Confirm your order;

• Provide shipping and delivery updates;

• Respond to customer service requests;

• Notify you about products, promotions, offers, and store updates.

You may unsubscribe from promotional emails at any time by selecting the unsubscribe link included in the message.

Unsubscribing from promotional communications will not prevent us from sending necessary transactional or service-related communications, such as order confirmations, shipping updates, security notices, or responses to your requests.

8. Data Retention

We retain personal information for as long as reasonably necessary to:

• Complete the purposes described in this Privacy Policy;

• Maintain business and transaction records;

• Fulfill contractual obligations;

• Resolve disputes;

• Prevent fraud;

• Comply with tax, accounting, legal, and regulatory requirements;

• Enforce our agreements and policies.

The applicable retention period may vary depending on the type of information and the reason it was collected.

9. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, electronic communication, database, or storage system is completely secure. We cannot guarantee the absolute security of information transmitted to or stored by us.

You are responsible for maintaining the confidentiality of your account credentials and for notifying us if you believe your account or personal information has been compromised.

10. Your Privacy Rights

Depending on where you live and subject to applicable legal requirements and exceptions, you may have the right to:

• Request access to the personal information we maintain about you;

• Request information about the categories and sources of personal information we collect;

• Request correction of inaccurate personal information;

• Request deletion of personal information;

• Request a portable copy of certain personal information;

• Opt out of the sale or sharing of personal information;

• Opt out of targeted advertising;

• Limit certain uses of sensitive personal information;

• Withdraw consent where processing is based on consent;

• Appeal a decision regarding a privacy request;

• Exercise your privacy rights without receiving discriminatory treatment.

To submit a privacy request, contact us using the information provided in the “Contact Us” section.

We may need to verify your identity before completing a request. You may also use an authorized agent where permitted by law, although we may require proof that the agent is authorized to act on your behalf.

Certain information may be excluded from a request when retention or disclosure is permitted or required by law.

11. Children’s Privacy

Our website and products are intended for a general audience and are not directed to children under the age of 13.

We do not knowingly collect personal information online from children under 13. If you believe a child has provided personal information to us, please contact us so that we can review and, where appropriate, delete the information.

12. Third-Party Websites and Services

Our website may contain links to third-party websites, social media platforms, payment services, or other external services.

We are not responsible for the privacy, security, or content practices of third parties. Your interactions with those services are governed by their respective terms and privacy policies.

We encourage you to review the privacy policies of any third-party websites or services you use.

13. International Visitors

The Elegance Co. may operate and use service providers in the United States and other countries.

If you access our website from outside the United States, your personal information may be transferred to, processed, or stored in countries whose data protection laws may differ from those in your country of residence.

Where required, we take appropriate steps designed to protect personal information transferred internationally.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, technologies, services, or legal obligations.

When we make changes, we will update the “Last Updated” date at the top of this page. Material changes may also be communicated through our website or by other appropriate means.

Your continued use of our website after an updated Privacy Policy becomes effective constitutes your acknowledgment of the revised policy, to the extent permitted by applicable law.

15. Contact Us

For questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

The Elegance Co.

• Legal Business Name:  Prime GL Ventures LLC
• Email: Support@theeleganceco.com
• Website: theeleganceco.com
  
  

We are committed to handling privacy inquiries carefully and responding within the time required by applicable law.